Salvador Dali and Chupa Chups

There are many works by Salvador Dali and there are also some that we see very often around but which we would have imagined to have been the result of a brilliant idea of the famous surrealist artist with a bizarre mustache like Dali. In this case we are talking about one of the most widespread drawings by Salvador Dali of the last thirty years, that of the famous Lollipop "Chupa Chups".
Chupa Chups was born in 1958 from the idea of Enric Bernat, a Catalan entrepreneur with a long confectionery tradition, who gave this new spherical shape to the Lollipop (the classic disc lollipop). In 1961 he officially registered the Chupa Chups brand, also giving a clear visual identity to the brand. Being a friend of Salvador Dali in 1968, he asked the surrealist painter to take care of the restyling of the logo, and in a very short time, as he usually did when finding a brilliant idea, during a dinner, on a sheet of newspaper he began to draw thus taking forms another work by Salvador Dali, a logo that we all know, the yellow daisy with red outlines, a mix of symbols linked to the cultural context of the 70s: the flower children, happiness and carefreeness, the desire to change and the exaltation of youth.